I am a product manager at a family company that has a slogan that we wanted to put up on our website: “We are more than a product.
We are more than a product, but we are also a family, and it’s important to us to make our family feel like it’s a family. We have a family motto, and we want everyone to know it. We’re going to share it with you. Our family motto is: We are One.
If you’ve got a family company, you can probably guess what their company motto would be. It might be something like “We are more than a company, we are family, and it is important to us to make our family feel like its a family.” Or it might be something like, “We are a family that can do anything, we are the leader of our family.
I’ll admit to not knowing very much about the company’s history. All I know is that it was founded after they bought the last family company and changed it into a family-owned company. They’ve made a few changes since then, but they’re still pretty much the same. It’s pretty much a family company. If you’re a family company, you can probably guess what their company motto is.
Well, I guess that’s what I get for working at a family company. I guess in the grand scheme of things, the motto can be considered to be a company slogan. If you’re a family company, you can probably guess the company slogan, too.
I actually think my father has a family motto. I was not around the time in which my parents were having this conversation, but I think it was way before we were born. It said, “I’m a member of the family, and if you ever need me I’ll be there.” That was it. I think I read the company slogan in the newspaper, or maybe it was on a sign.
The company motto is “It’s not about us, it’s about them.” That would seem to fit nicely with the family motto. They might seem like the perfect company slogan, but if you look at it, that’s not really the case. It appears that the family motto was a phrase that they used to describe the company in the beginning. In fact, a number of people at the company used it to describe themselves.
I have a feeling that this might be one of those cases where they should have thought of it sooner. The family motto sounds like something that would be used in a family gathering, and the family motto sounds more like self-centeredness. If this was the motto, I think I would’ve been more open to the idea of changing it a little bit.
I don’t think this company slogan was a bad idea. It’s certainly true that it could be used as an ad-hoc slogan for a product, but I think that it was just used as a term of endearment by the company and didn’t sound much like something we’d use in a company slogan.
I think the company slogan shouldve been something like, “A family company with the motto of family and the motto of family with the motto of family.” I think it would have been clearer and a little more fun.