When we think of strategy, we’re typically thinking of a company that is making a product. This article describes how marketing strategy is a little different than product branding strategy.
Branding is the process of establishing and communicating a brand’s identity and values to consumers. Product branding is the process of establishing and communicating a brand’s identity and values to consumers.
Branding is a rather slippery area. It really doesn’t matter if you don’t use a brand name, it only matters if you use a trademarked word that implies a relationship between two parties. But that’s not what marketing and branding are all about. The purpose of marketing and branding is to help consumers associate a brand with a certain company.
In this case its an online retailer that sells a product that they have branded as being “Made in Germany.” I’m not really sure what this means. But that’s the point. I think that this is a brand that is attempting to establish its own identity. Their product is not, in my opinion, worthy of being called “Made in Germany.” But it is a product that is associated with a brand.
This is a pretty common mistake that marketers make. When a company wants to create a brand/logo for themselves, they often go to a big company and say, “We made this product” instead of “We made this thing” or “We made this idea.” This is a common way that many companies create identity. And it is something that happens a lot. What this is really telling you is that the company didn’t really have a clear idea of what it wanted to be.
The point is that companies often forget what they want to be and instead of saying what they really want to be, they confuse it into a brand and then try to stick it onto it. That is a mistake. Instead of saying the company name is “The Company,” try saying the company name is “The Company, the brand, and the logo.
The problem is that brands need to be recognized by the user, not by the people who actually use the company. When it comes to marketing, brands have to figure out what they want to be. And the brand can’t be a bad one. You can’t really tell the brand of a company when it already has a really good idea for what they want to be.
You can’t create a brand with a few pieces of clothing, no matter how many colors you use. Just find a brand that’s all about being cool, and let the people who do that take notice.
While some companies may give the impression that the brand is only about creating a product and not about the brand itself, in truth it is more about the products you use to market and sell the product. Just like a company can make a product look cool by using bright colors and shiny materials, a brand can make a product look more like a good idea or good company by not being overly flashy.
It is important to stay consistent when you are branding something. Just like a good brand can look different from a bad one, good products can look different from bad ones. So make sure you work with the same colors, materials, and shapes.