Today we are all faced with the topic of ethical decision making. It is difficult to determine what decisions to make and how to make them, especially when marketing is involved. I have experienced this myself and I have a few tips for you.
You are not alone. It’s a topic that has taken on more and more importance as companies work to develop new products that will be sold to consumers. While this is not a new issue, there are many cases where companies develop products that are not only morally dubious, but can also be very harmful to people who use them. To be clear, I am not talking about companies selling products that are unhealthy or bad for the environment, but companies selling products that are sold in an unethical manner.
The first example I will mention is the use of pesticides. Before even companies started using pesticides, the pesticide industry was largely unregulated. It wasn’t until the 1960s that companies started using them in a more regulated manner. With the growth of the pesticide industry and the amount of chemicals in the environment, there are now thousands of different chemicals that can be used to kill pests. A company like Monsanto, for example, has around 10,000 different chemicals registered for use on crops.
This is a huge problem because in the United States we use around a billion pounds of pesticides every year. If we’re talking about the pesticide industry as a whole, that’s a lot of pesticide. That’s about the same quantity of pesticide that would be used by the entire human population of the United States in a year. We all use a lot of pesticides, but the amount used by the entire human population would have to be staggering.
What’s really going on here is that in order for pesticide companies to make a profit, they have to test their products on animals. And because of this, there are chemicals that are more toxic to humans that are safe for animals but not for humans. So when it comes to making a decision about which chemical to use in your product, you have to weigh the risk to both human and animal health.
I want to give a shout out to our new friend, the green chemical company, Syngenta. They’ve been at the forefront of testing many chemicals on animals and have shown that it is possible to test for some chemicals and not be affected by another chemical. Syngenta has been in the forefront of this research for years and have found that using a single chemical in the body of a living animal can have a significant impact on the animal.
While this is a fairly recent phenomenon, there are some studies that have been done which suggest that some chemicals can affect the brain, causing changes in behavior. While it’s not a fully understood phenomenon, there are some studies that suggest that certain chemicals may have the ability to affect the brain, causing changes in behavior. A few of these chemicals have been specifically tested and shown to have severe impacts on animal behavior.
Ethical decision making typically starts in the sales department. It starts with the marketing department and the sales department. Marketing departments typically hire marketing staff who are trained in ethical decision making. Sales departments typically hire sales staff who are trained in ethical decision making. It’s a pretty simple formula. If your company treats employees as employees, it makes it easy to keep a person’s opinions from influencing your work.
This isn’t news to those of us who work in the marketing department. We’ve all been there, been told that we shouldn’t make ethical decisions or our decisions wouldn’t work, that we must always use common sense, etc. So you might be thinking, “But I’m not the marketing department!”. And while this might be true, its still a bit of a shock that we hear this from our sales department.
Its true, a lot of companies make decisions about their workers based on their own experience, but the reality is that most people do not have those experiences. Most people don’t work with other people like themselves. They don’t have the experience of working with the same people for a long period of time, or working with other people in a diverse career field. Most people don’t have the experience of having to make the ethical decisions of someone else.