All marketers make some typical errors in website design at some point during their careers. To find out what they are, read this blog.
Do you have a website? Then you ought to be knowledgeable about SEO and how to avoid site design blunders that could harm your SEO efforts. Important SEO components must be included in the site design process’ fundamental stages. However, some businesses might consider this factor after the website has gone live. You can learn why web design and seo need to go hand in hand by opting for an advanced digital marketing course.
What Is Web Design With SEO?
The process of building a website with SEO in mind enables search engines like Google and Yahoo to browse it and extract pertinent data from each page, for which you need to learn SEO.Crawling is the term for this process of website scanning. Websites are rated in accordance with the caliber, relevancy, and domain authority of their material.
You must take care of a few things in order to perform effectively in terms of SEO rankings, and they are as follows:
- In order for search engines to comprehend what your website is about, your domain name should include that information.
- Websites that are not hosted securely are automatically marked as such by search engines. For instance, the search engine will mark your website as “not secure” if its address begins with HTTP rather than HTTPS. Additionally, it’s likely that traffic will be redirected.
- You need a content management system (CMS) that is simple for search engines to crawl.
- Links on good websites typically form a pyramid. This enables a balanced distribution of link equity and ranking power across the entire website.
- Making use of relevant keywords makes it simpler for search engines to index and rank your website. Once you have a firm understanding of the SEO foundations, writing SEO articles can go lot more smoothly.
There are five typical errors in web design:
1. Negligible Navigation
A few websites have such terrible design that they confuse another visitor. Your website’s visitors should have the choice to learn right away what it’s all about. In addition, Google web crawlers should be able to understand your website. This is why we advise you to link your important web pages together.
2. Page loading takes longer
The web world is a place where things happen at breakneck speeds. When using the internet, people browse a lot of websites. They browse online media sites, send messages, and interact with one another via various online platforms.
In the event that it takes a long time for your website to load, many visitors may leave. They might click away and never come back. If the web pages load as soon as they click on the link, your visitors will stay on your site and come back. According to experts, the page load time should, on average, take three seconds.
3. A site that is not mobile-friendly
Today, smartphones and other mobile devices account for the majority of web traffic. According to estimates, there are more than 275 million smartphone users in the United States alone. Additionally, a sizable majority of them utilize mobile devices to browse the internet.
Measurements show that in the US, smartphones account for 70% of all internet traffic. Accordingly, every website should be mobile-friendly, which means it should be responsive and easy to navigate on mobile devices.
4. Lack of an H1 tag
The H1 tag is taken into account by search engine crawlers to determine what your website is about. The rating of your site will decline in important search engines if this tag is missing. In addition, this tag makes the online material considerably more appealing to search engines.
5. Massive image and video files
It’s a good idea to include media files and photographs on your website because they improve the readability and appeal of your information. Although you can do so, be careful when adding photographs to the content on your website. The media files and photos should be of an acceptable size. It takes a long time to load large image files. As a result, they significantly slow down your website.
Therefore, before you do the following step, you should run the Page-Speed Insights test. In conclusion, if you don’t want to harm your search engine rankings, we advise that you stay away from these typical site design blunders.
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.